
Mahindra & Mahindra has officially launched the XEV 9e Cineluxe Edition, priced at Rs. 29.35 lakh (ex-showroom). With the expansion of its electric portfolio, the brand now positions itself as a premium offering in the emerging electric SUV-coupe segment. The new Cineluxe Edition puts more focus on high-end cabin technology and enhanced passenger entertainment.
The Cineluxe Edition serves as the top-tier variant of the XEV 9e lineup. The primary differentiator is the "Cineluxe" cabin experience, which features a triple-screen dashboard architecture. This setup includes three 12.3-inch high-definition screens which serve the instrument cluster and a dedicated display for the front passenger.

For audio experience, given is a 16-speaker Harman Kardon audio system with Dolby Atmos, providing a "cinematic" acoustic environment. The interior is further refined with premium upholstery and an expansive panoramic sunroof.
Key Technical Specifications:
|
Feature |
Details |
|
Model |
Mahindra XEV 9e Cineluxe |
|
Price (Ex-showroom) |
Rs. 29.35 Lakh |
|
Seating Capacity |
5-Seater |
|
Drive Layout |
Rear Wheel Drive (RWD) |
|
Audio System |
16-Speaker Harman Kardon (Dolby Atmos) |
|
Safety Rating |
Built on INGLO platform (designed for 5-star safety) |
This launch sets a competitive benchmark for the upcoming Hyundai Creta EV and Maruti Suzuki eVX, especially in “digital cockpit” feature. This signals a shift where the digital cockpit becomes a primary battleground for Indian EV manufacturers.

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