1.1. This privacy policy (“Privacy Policy”) is a record in the form of a contract in terms of the Information Technology Act, 2000 and rules made thereunder (as amended from time to time) and does not require any physical signature or seal.
1.2. This Privacy Policy is applicable to the use of any products, services, content, features, technologies, or functions, as well as all related websites, mobile apps, mobile sites, or other online platforms or applications offered by Farmjunction Marketing Private Limited [CIN: U74999RJ2019PTC065863], a company incorporated under the Companies Act, 2013 with its registered office at Plot No-09, N.E.B. Subhash Nagar, Alwar, Rajasthan, India, 301001 (“Farmjunction Company”), its subsidiaries, affiliates, sister concerns, representatives, and contractors for the purpose of collecting, processing, protecting, storing, transferring, and utilizing the Information (as defined hereinafter).
1.3. Specifically, and for the avoidance of doubt, this Policy shall govern Your use of and interaction with the Company’s platforms including but not limited to the below:
1.4. The term “We” / “Us” / “Our” used in this Privacy Policy refers to FarmJunction and its subsidiaries, Agro Wheels Marketing Private Limited and Yellowtork Technology Private Limited and “You” / “Your” / “Yourself” refers to the users, who visit, access, use or avail any service or product on or through any website, mobile site or application owned or administered by Farmjunction (collectively “Service(s)”).
1.5. Please read this Privacy Policy carefully. The Company is committed to protecting the privacy and security of Your personal information. This Privacy Policy is intended to provide You with information on how We collect, use, and protect Your personal information and sensitive personal data or information (“Information”) in compliance with the Information Technology Act, 2000, and the Information Technology (Reasonable security practices and procedures and sensitive personal data or information data or information) Rules, 2011 (“SPDI Rules”) and, as applicable, the Digital Personal Data Protection Act, 2023 (“DPDPA”) and the rules made therein as notified from time to time. The Policy has been designed and developed to help you understand the type of Information we collect from users; the purpose of collection, the means and modes of usage of such Information by the Company; how and to whom the Company will disclose such Information; and how You may access/and or modify this Information.
2.1. Information collected through direct interaction
(a) When You register to use any Service, We may collect Your first name, last name, email address, mobile number, and location. We may also collect details of family members, legal heirs, nominees, guarantors, nominees, joint policyholders, beneficiaries, authorized or habitual drivers, emergency contacts, references, or any other person whose Information is reasonable required in connection with registration, insurance, financing, compliance or related Services.
(b) In the event You register using any social media, We may collect the username associated with the social media You choose to register for any Service.
(c) We may collect your passwords and KYC documents and any other identifier we are lawfully required to collect in relation to authentication or verification of Your identity or credentials.
(d) We may collect and maintain records of communications with You for inquiry handling, quality assurance, dispute resolution, training, compliance, and administration of Services, subject to notice and consent where mandated by applicable law.
(e) When You use Our Services for listing any vehicles, We may collect the following Information set out below:
(i) Vehicle Registration and Ownership Data: Registration number, chassis/engine identifiers where applicable, ownership history/number, hypothecation/financier details, blacklisting status, and related RTO records;
(ii) Insurance & Compliance Certificates: Current insurance policies/certificates, fitness certificates, pollution under control certificates (PUCC), and transfer certificates;
(iii) Service, Maintenance & Repair Records: Service/maintenance history, repair/accident records, odometer readings, structural/engine/gear/transmission work, workshop records, and related
(iv) OEM & Technical Specifications: Manufacturer-installed features/specifications, modifications, conversion/adaptation history.; and
(v) Vehicle History Data & Other Related Data: Historical ownership and usage records and any other data reasonably connected to vehicle ownership, use, compliance, valuation, transfer, or future services of the Company (including records derived or obtained from official, authorised, or commercially available sources).
2.2. Automatically Collected Data
We also collect certain Information when You visit, use, or navigate any website or application owned by the Company. This Information may not reveal specific identity but may include the Information set out below.
(a) Log and Usage Data: We automatically collect and process Information such as the IP address of the device used, time zone, and operating system. We also collect and store Your login Information (registration date, date of last password change, date of the last successful login) along with the type and version of Your browser.
(b) Location Information: We automatically collect and process Information about Your actual location. We use various technologies to determine Your location, including IP address, Wi-Fi access points, GPS and mobile towers. You have the option to change this later by going to the settings on the website or application and disabling the permissions related to location sharing. If You do not allow Us access to Your location Information, You will still be able to use Our Services but with limited functionality.
(c) Clickstream Data: We automatically collect and process Information about Your activity on Our websites and applications, which includes the websites from which You accessed Our Service, date and time stamp of each visit, searches performed, listings or advertisements You clicked, duration of Your visit and the order in which You visit the content on Our website or application.
(c) Cookies and Tracking Technologies: We use cookies, pixel tags, web beacons, mobile device IDs, and similar electronic tools to collect and store information regarding Your use of the platform. These technologies help Us personalize Your experience, analyse trends, administer the platform, track user movements, and gather demographic information. You may manage or disable cookies through Your browser or device settings; however, doing so may affect Your ability to use certain features of the platform. These technologies are essential for maintaining the functionality of the platform, remembering Your preferences, and providing a seamless user experience
2.3. Information Collected by Third-Party Links
(a) You may encounter links to third-party websites, advertisements, or electronic communication services provided by external third parties including, lenders which are not controlled by, or affiliated to, or associated with Us, unless expressly specified on Our website or platform. If You access any such third party links, we request you to review the concerned website’s privacy policy.
(b) Any use of third-party websites or services is at Your own risk. We shall not be liable for any loss, damage, or issues that may arise from such use.
We collect and process Your Information to the extent permissible under applicable law. We have set out below a description of the purposes for which We use Your Information and the specific Information for each listed purpose.
3.1. To provide access and inform You about various Services offered by Us.
(a) If You log in using Your mobile number or email id, We use Your first name and last name, mobile number, and/or email address to identify You as a user and provide access to Our websites and applications.
(b) We use clickstream data to offer You tailored content, such as giving You more relevant search results when using Our Services.
(c) We may process your Information for lawful business purposes including but not limited to compliance checks, insurance, digital lending (through third parties notified as digital lenders), mobility solutions resale, or any current and future business operations of Farmjunction.
3.2. To send You survey and marketing communications or facilitate various programmes and initiatives launched either by Us or third parties which We believe may be of interest to You.
(a) We may share Your Information with select partners in the course of Our business, who have agreed to respect and protect Your privacy in the same manner We do. These selected partners may use Your Information (being Your contact Information, details of the vehicle to be sold or bought) to deliver Services tailored to Your preferences and interests. We only collaborate with other legally compliant entities that use Your Information solely for the purpose of providing You with relevant offers and Services.
(b) We may contact You through Your registered mobile number or email id to take feedback from You about Our Services.
(c) We may contact You using Your email id or mobile number to share various products and Services that may be of interest to You or to address queries or resolve any concerns You may raise. We process the above Information based on Our legitimate interest in undertaking marketing activities to offer You Services that may be of Your interest.
(d) You can ask Us to stop sending You such marketing communication at any time by: (i) clicking on the opt-out link in the email sent to You; (ii) changing Your notification settings in Your account; or (iii) by stating to Our calling agent that You do not wish to be contacted for the above marketing communications.
3.3. To review performance of Our websites and undertake measures to prevent fraud and security breaches.
(a) We use Your mobile number, log data, and unique device identifiers to administer and protect Our websites (including troubleshooting, data analysis, testing, fraud prevention, system maintenance, support, reporting, and hosting of data).
(b) To prevent and detect fraud on Our Services, We make use of algorithms that recognize suspicious or fraudulent user behaviour based on certain information, such as user activity and posted content, which may lead to Us banning certain user accounts. Automated banning happens when there is a very high degree of certainty that an account or action is fraudulent. We use this form of automated decision-making based on Our legitimate interest to detect and prevent fraud and to keep Our Services safe and secure for Our users.
(c) We collect certain Information from and in relation to the electronic device from which You are accessing Our Services based on Our legitimate interest in preventing fraud on Our Services. The Information We collect includes Your user ID (depending on whether you are logged in), IP address, device language settings, device brand and type, device operating system and version, browser type and version, and device-specific software Information such as fonts, system, and browser time zone, available video and audio formats.
4.1. We may transfer or disclose Your Information to the parties set out below on a need-to-know basis for the purposes outlined above.
(a) Group Companies: We may share Your Information with Our group companies, which help Us in providing business operation Services such as product enhancements, customer support, and fraud detection mechanisms.
(b) Third Parties: We may share Your Information, which includes name, phone number and email address, with selected third parties in the course of Our business, who have agreed to respect and protect Your privacy in the same manner We do. These third parties may utilize Your Information to deliver Services tailored to Your preferences and interests and may contact You using your mobile number. You may contact Our grievance officer if You do not wish to receive such Services.
(c) Third Party Service Providers: We use third party service providers to help Us deliver certain aspects of Our Services, for example, cloud storage facilities. We conduct checks on Our third-party service providers and require them to respect the security of Your Information and to treat it in accordance with the law. We do not allow them to use Your Information for their own purposes and only permit them to process Your Information for specified purposes and in accordance with Our instructions.
(d) Advertising and analytics providers: To improve Our Services, We may share your non-identifiable Information with analytics providers that help Us analyse how people are using Our Services. We share Your Information with them in non-identifiable form for monitoring and reporting the effectiveness of the campaign delivery to Our business partners and for internal business analysis.
(e) Governmental Authorities, Statutory Regulators and Investigatory Bodies: We may disclose Your Information to law enforcement authorities regulators, governmental or public bodies, and other relevant third parties to comply with any legal or regulatory requirements.
(f) Business Restructuring: We may choose to sell, transfer, or merge parts of Our business or Our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to Our business, then the new owners may use Your Information in the same way as set out in this Privacy Policy.
4.2. The Company shall not disclose Your Information to any third party without Your prior consent, unless such disclosure is required by applicable law.
5.1. By visiting Our website or by using or availing any of Our Services, applications, or products, You hereby indicate that You understand, agree, and consent to this Privacy Policy for collection, usage, storage, processing, and transfer and disclosure of Your Information. You acknowledge that You have all legal rights and lawful authority to share the Information with Us and further acknowledge that by collecting, sharing, processing, and transferring Information provided by You, this shall not cause any loss or wrongful gain to You or any other person.
5.2. Consent is obtained based on Our relationship with You: for customers, through acceptance of terms on our app or website, and for prospects or leads, via third-party sources sharing such data. You also confirm that the Information provided by You is accurate and does not violate or infringe any applicable laws. We assume no liability for the authenticity, genuineness, or misrepresentation of the Information provided and are not responsible for verifying the data obtained from users of our Services.
5.3. Your consent under this Policy expressly permits the Company to collect, receive from authorised sources, store, process, use, and share in accordance with this Policy all related data, including but not limited to dependent/associated individuals’ details, vehicle registration particulars, insurance policies and certificates, fitness/PUCC, transfer certificates, service/maintenance and repair history, accident history, odometer/usage records, OEM specifications and modifications, vehicle history data, and any other related or reasonably foreseeable data required for current or future business operations or services of the Company.
If your Information is submitted to us through our Service when applying for a position with Our company, the information will be used to consider your application. We may retain your Information for any period of time. This Information may be shared with other companies for the purpose of evaluating your qualifications for the particular position or other available positions, as well as with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings.
The Services are not intended for users under the age of 18, unless permitted under applicable local laws (Permissible Age). We do not knowingly collect any personal information from users or market to or solicit information from anyone under the Permissible Age. If we become aware that a person submitting personal information is under the Permissible Age, we will delete the account and any related information as soon as possible. If you believe we might have any information from or about a user under the Permissible Age, please contact us at grievance@tractorjunction.com
We may amend and update this Privacy Policy from time to time. We will notify You of material changes to this Privacy Policy as appropriate under the circumstances and as required by applicable laws, by: (i) placing a prominent notice on the website, mobile site, or application owned or administered by Farmjunction; or (ii) by sending you an email. If You do not agree with the way We are processing Your personal data and the choices We are providing to You, You may close Your account at any time by going into Your account settings and select delete account.
9.1. The Company has implemented and maintains reasonable security practices and procedures, including administrative, physical, and technical safeguards, to protect Your Information from unauthorized access, use, disclosure, alteration, or destruction. These include robust administrative, physical, and technical safeguards such as encryption, access control policies, firewalls, and regular security audits to protect Your Information against unauthorized access, disclosure, alteration, or destruction. Our security measures are in compliance with the SPDI Rules and the DPDP Act (to the extent applicable) and are regularly reviewed and updated.
9.2. Please note, despite the measures We have implemented to protect Your Information, the transfer of Information through the internet or other open networks is never completely secure and there is a risk that Your Information may be accessed by unauthorized third parties.
You may exercise the rights set out below in respect of Your Information, subject to applicable law and the terms of this Policy.
(a) Right to Not Provide Information: You have the option to not provide the Information requested by the Company. However, please be aware that failure to provide Information that is essential for the provision, operation, or administration of the Services may prevent the Company from offering certain Services to You or administering its relationship with You effectively.
(b) Right to Access and Portability: You have the right to access your Information and request a copy of Your Information from the Company for sharing with third parties.
(c) Right to Review and Correct: You have the right to review the Information You have provided and to request correction or amendment of any inaccurate or deficient Information. Such requests may be made either through Your account on Our website or in writing to Our grievance officer.
(d) Right to Withdraw Consent: You have the right to withdraw Your consent at any time by submitting a written request to the grievance officer. Upon withdrawal, the Company will cease to process unless such processing is required under applicable law.
(e) Right to Request Deletion (“Right to be forgotten”): You have the right to request the deletion of Your personal data at any time by submitting a written request to the grievance officer. Upon receiving such a request, the Company will cease to retain and will delete Your Information, except where retention is required under applicable law.
11.1. Your Information will be stored for such period as may be required by applicable laws or as necessary for the Company’s legitimate business purposes and record-keeping requirements.
11.2. Your Information shall be deleted or anonymized in the event the Company ceases to have a legitimate business or legal requirement for processing Your Information.
11.3. In case the Information cannot be deleted (for example, due to storage on backup archives), the Company shall endeavour to securely store the Information and isolate it from further processing until deletion is possible.
In case any personal data is shared by You with Us, which is not requested by Us during registration (whether mandatorily or optionally), We will not be liable for any personal data breach or disclosure in relation to such data. If You have any questions regarding this Policy or the protection of Your personal data, please contact us at grievance@tractorjunction.com
In case of any grievances relating to the processing of Your Information, You may contact Our designated grievance officer:
Email: grievance@tractorjunction.com
Address: Plot No-09, N.E.B Subhash Nagar, Alwar, Rajasthan, India, 301001
The grievance officer will endeavour to redress Your grievances expeditiously within a period of one month from the receipt of Your request.
Please note that the grievance officer may be changed by Us from time to time by updating this Privacy Policy.
