Tata Launches New ‘Ultra Dark Red’ Variants of Harrier and Safari

Tata Motors has expanded its flagship SUV portfolio by introducing the ‘Ultra’ trim for Harrier and ‘Ultra Red Dark’ trims for the Safari. Previously exclusive to petrol models, these range-topping variants bring advanced technology and aggressive styling to the diesel lineup.

Premium Features and New Pricing Structure

The new Ultra trim sits above the Fearless+ (Harrier) and Accomplished+ (Safari) variants. It introduces several segment-first features and aesthetic enhancements designed to offer a more tech-forward cabin experience.

Below mentioned are the starting price of newly introduced variants in the table:

Model & Variant	Starting Price (Ex-showroom)
Harrier Ultra Diesel	₹23.84 Lakh
Harrier Ultra Red Dark	₹24.39 Lakh
Safari Ultra Diesel	₹24.49 Lakh
Safari Ultra Red Dark	₹24.84 Lakh

Key Feature Highlights:

• Display: New 14.53-inch cinematic touchscreen with Samsung Neo QLED technology.
• Audio: Premium sound system featuring Dolby Atmos support.
• Safety Tech: Digital IRVM with an integrated dashcam and DVR.
• Convenience: Memory functions for ORVMs and a 65W USB Type-C fast charger.
• Red Dark Visuals: 19-inch black alloys, red brake calipers, and Carnelian Red interiors.

The mechanical configuration remains unchanged. Both SUVs continue to utilize the 2.0-litre Kryotec diesel engine, delivering 168bhp and 350Nm of torque. Buyers can choose between a 6-speed manual or a 6-speed torque converter automatic transmission.

The launch of the Ultra diesel variants shows that Tata Motors is effectively bridging the gap between its petrol and diesel offerings. By integrating high-end tech like the Samsung-powered infotainment and built-in dashcams, the company aims to solidify its dominance in the premium SUV segment.

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