Mahindra Sales Breakup July 2026: Scorpio and Thar Remain Best Sellers

Mahindra & Mahindra reported domestic utility vehicle sales of 60,048 units in July 2026. This registered a 20.41% year-on-year growth over 49,871 units in July 2025. Sequentially, overall domestic volumes remained virtually unchanged, dipping by a slight 0.57% from June 2026 totals.

Complete Model-Wise Sales Breakup

The Scorpio range maintained its lead as the company's highest-volume product, accounting for over a quarter of total domestic sales. Established internal combustion engine platforms continue to generate the majority of passenger vehicle demand for the brand. On the other hand, electric model contributions show varying performance across nameplates.

Sales Distribution Analysis

The core portfolio of Scorpio, Thar, XUV 3XO, Bolero and XUV 7XO together generated 53,565 units during July 2026. This combined figure represented 89.20% of Mahindra’s total domestic passenger vehicle dispatches.

In the electric vehicle lineup, performance showed a clear shift toward newer arrivals. The XEV 9S led electric dispatches with 4,131 units, marking a positive sequential trajectory. Conversely, the XEV 9e, BE 6 and legacy XUV400 experienced notable year-on-year and month-on-month volume declines.

The sales reflects that the company enters the second half of the financial year with stable baseline demand across its utility vehicle lineup. Strong demand for established ladder-frame and monocoque SUVs continues to balance out volume fluctuations within the electric origin lineup.