August FADA PV Sales Surge 16.14% YoY to 4,02,398 Units

The Indian passenger vehicle (PV) segment recorded its best-ever August retail performance in August 2026. According to the Federation of Automobile Dealers Associations (FADA), total passenger vehicle retail sales reached 4,02,398 units during the month. In comparison, the segment retailed 3,46,468 units in August 2025, registering a 16.14% Year-on-Year (YoY) growth.

On a sequential basis, retail registrations registered a slight easing. Compared to 4,16,555 units sold in July 2026, PV retail decreased by 3.40% Month-on-Month (MoM) due to seasonal monsoon impacts. FADA attributed the overall YoY growth to expanding rural demand, healthy advance booking pipelines and steady customer pull across vehicle categories. A major milestone was reached as the aggregate share of non-petrol alternative fuel passenger vehicles which encompasses CNG, Hybrids and EVs. This reached an overall 41.95%, overtaking petrol vehicles (40.85%) for the first time in history.

Total Passenger Vehicle (PV) Retail Performance

Category	August 2026 Sales (Units)	August 2025 Sales (Units)	YoY Growth (%)	July 2026 Sales (Units)	MoM Growth (%)
Total Passenger Vehicles (PV)	4,02,398	3,46,468	16.14%	4,16,555	-3.40%

 

Performance of Major Passenger Vehicle Manufacturers

Maruti Suzuki India

Maruti Suzuki retained its clear leadership in the Indian passenger vehicle market by retailing 1,65,200 units in August 2026. The carmaker recorded a 22.83% YoY growth over August last year and expanded its market share to 41.05%, strengthening its overall position in the segment.

Tata Motors

Tata Motors continued its strong performance with retail sales of 57,841 units during the month. The company posted a solid 40.49% YoY growth, maintaining its second position while capturing a 14.37% passenger vehicle market share.

Mahindra & Mahindra

Mahindra & Mahindra registered 50,245 units in August 2026, reflecting a 6.41% YoY increase. The SUV manufacturer retained a 12.49% market share as demand for its utility vehicle lineup remained healthy across urban and rural regions.

Hyundai Motor India

Hyundai Motor India retailed 46,987 units during August, registering a 4.84% YoY increase. The automaker secured an 11.68% share of the passenger vehicle retail market.

Toyota Kirloskar Motor

Toyota Kirloskar Motor recorded 24,856 units in retail sales, representing a 9.94% YoY contraction compared to August 2025. The company captured a 6.18% market share, supported by its multi-utility and hybrid offerings.

Kia India

Kia India sold 23,371 units in August 2026, posting a 17.60% YoY increase. The brand ended the month with a 5.81% market share on sustained demand for its SUV portfolio.

Skoda Auto Volkswagen Group

Skoda Auto Volkswagen Group (which includes Skoda, Audi and Volkswagen) retailed 7,469 units during the month. The group witnessed a 17.64% YoY decline in sales, with its market share standing at 1.86%.

JSW MG Motor India

JSW MG Motor India retailed 5,784 units in August 2026. This translated into a 13.01% YoY contraction, with the company holding a 1.44% share of the PV segment.

Honda Cars India

Honda Cars India registered 4,968 units during August, improving 12.37% YoY over August last year. The manufacturer accounted for 1.23% of total passenger vehicle retail sales.

Renault India

Renault India retailed 3,275 units in August 2026, recording a 25.10% YoY increase. The automaker captured an 0.81% market share.

Nissan Motor India

Nissan India reported 2,758 units in retail sales, registering an 83.62% YoY growth. The company finished the month with a 0.69% market share.

Official Statement

Reflecting on the passenger vehicle segment's performance, FADA President Mr. Sai Giridhar said:

“Passenger Vehicle retails were 4,02,398 units, up 16.14% YoY — the best-ever August and the first time PV has crossed the 4-lakh mark in an August — though 3.40% lower MoM. The Bharat-led character was stark: Rural PV grew 24.99% YoY against Urban’s 10.93%. Beyond the volume record, the fuel mix reached a genuine inflection — alternative fuels (CNG 25.28%, Hybrid 9.04%, EV 7.63%) together touched 41.95%, edging past petrol/ethanol at 40.85% for the first time, though petrol still remains the single largest individual fuel. Dealers attribute the shift to running-cost economics and continuing consumer hesitation around the E20 transition, which is nudging petrol buyers towards CNG, hybrids and EVs. On the channel side, PV inventory rose by a further 5 days over July-end to around 38–40 days — well above FADA’s recommended 21-day benchmark, with 56% of PV dealers reporting higher stock month-on-month. With festive stocking now underway, we urge PV OEMs to bill strictly to retail so that dealer capital is not locked in ageing inventory.”

Car Junction’s Outlook and Key Monitorables

Looking forward to the upcoming primary festive period, dealer sentiment remains optimistic yet balanced. According to FADA's dealer survey, 67.09% of dealers anticipate growth in September 2026 as Ganesh Chaturthi, Onam, and early festive preparations build order books. However, elevated dealer inventory levels (38–40 days) and monsoon-related demand pauses in specific regional pockets remain key monitorables for channel health.