
Maruti Suzuki has introduced a new ‘Star Edition’ accessory package for its best-selling Eeco van. This is aimed at enhancing the visual appeal and interior comfort of the utilitarian MPV. This dealer-fitted kit is specifically designed for the five-seater AC and five-seater AC CNG variants and is available at Rs. 20,000. It now offers a significant price benefit for customers looking for showroom-level customization.
The Star Edition package consolidates 18 distinct accessories that were previously valued at approximately ₹37,000. Under this new initiative, Maruti Suzuki is offering the entire suite at a revised price of ₹19,999. Points worth noticing is the vehicle's mechanical specifications (including the 1.2-litre DualJet petrol engine) remain unchanged. However, the package adds a layer of refinement to the Eeco's basic equipment list.
Notably, the kit introduces body-colored bumpers for specific shades like Metallic Glistening Grey and Metallic Brisk Blue, which were exclusive to higher-end vehicles.
The key highlights of the Star Edition include:
The 46% discount on bundled accessories enables the automaker to leverage Eeco's dominant market position. It aims to capture buyers who desire a "passenger car" feel in a budget MPV. While Maruti targets the entry-level utility segment, Honda’s upcoming launch signals a high-stakes move in the premium sedan and CBU SUV categories.
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