FADA PV Sales Hit All-Time September Record: Total Retails Reach 4,27,213 Units

The Indian Passenger Vehicle segment recorded a gross total sales of 4,27,213 units in September-2026, marking a new shift in customer priorities. According to Federation of Automobile Dealers Associations (FADA), the segment saw a rise of 32.10% growth on yearly basis and 6.17% on monthly basis.

This time interestingly, both urban and rural demands came in a close tie with YoY growths being 32.11% and 32.09% respectively. The fuel mix reached an inflection point as petrol (41.27%) marginally reclaimed the lead over alternative fuels (41.00%). This shows that August's historic crossover was a dynamic parity rather than a permanent flip. Meanwhile, EV adoption surged to a fresh peak of 8.45% while CNG market share eased slightly.

Take a look at August 2026 FADA Sales Report

Total Passenger Vehicle (PV) Retail Performance

Category	September 2026 Sales (Units)	September 2025 Sales (Units)	YoY Growth (%)	August 2026 Sales (Units)	MoM Growth (%)
Total Passenger Vehicles (PV)	4,27,213	3,23,391	32.10%	4,02,398	6.17%

(Source: FADA Research)

Performance of Major Passenger Vehicle Manufacturers

Maruti Suzuki India

Maruti Suzuki maintained its market dominance, retailing 1,69,132 units in September 2026. The company achieved a 30.05% YoY growth over September 2025 (1,30,049 units) and secured a 39.59% market share.

Mahindra & Mahindra

Mahindra & Mahindra claimed the second spot with retail sales of 57,343 units. Driven by strong demand for its utility vehicle lineup, the automaker recorded a 38.93% YoY growth and captured a 13.42% market share.

Tata Motors

Tata Motors closely followed in third position, retailing 57,254 units during the month. The company posted a 28.66% YoY increase compared to last year's 44,499 units, ending with a 13.40% market share.

Hyundai Motor India

Hyundai Motor India retailed 50,201 units in September 2026. The brand registered a 31.46% YoY growth over September 2025 and held an 11.75% market share.

Toyota Kirloskar Motor

Toyota Kirloskar Motor recorded 28,050 units in retail sales, posting a 21.56% YoY growth. Supported by its hybrid and SUV portfolios, Toyota secured a 6.57% market share.

Kia India

Kia India retailed 26,663 units during the month, growing by 45.91% YoY compared to 18,274 units sold in September 2025. The brand accounted for a 6.24% market share.

Skoda Auto Volkswagen Group

Skoda Auto Volkswagen Group (comprising Skoda and Volkswagen) registered 8,479 units in retail sales, representing a 13.51% YoY growth. The group retained a 1.98% market share.

JSW MG Motor India

JSW MG Motor India retailed 6,475 units in September 2026, marking a 13.64% YoY increase. The brand ended the month with a 1.52% market share.

Honda Cars India

Honda Cars India sold 5,283 units during September, achieving a 42.51% YoY growth over last year's 3,707 units. Honda accounted for 1.24% of the PV segment.

Renault India

Renault India retailed 3,410 units, recording a 33.10% YoY growth and holding an 0.80% market share.

Nissan Motor India

Nissan India reported 2,967 units in retail sales, posting a massive 115.16% YoY growth over September 2025 (1,379 units), capturing a 0.69% market share.

VinFast Auto India

VinFast Auto India made a significant splash by retailing 2,964 units in September 2026, capturing 0.69% of the total passenger vehicle retail market.

Official Statement

Reflecting on the automotive market performance, FADA President Mr. Sai Giridhar stated:

"Passenger Vehicle retails were the best-ever September at 4,27,213 units, up 32.10% YoY and 6.17% MoM, with Urban and Rural growing almost in lockstep (+32.11% and +32.09% YoY). The fuel mix offered the month’s most watched signal: after alternative fuels overtook petrol for the first time in August, September saw the two settle into a near dead-heat, with petrol nudging marginally back ahead at 41.27% against alternative fuels’ 41.00% (CNG 23.11%, Hybrid 9.44%, EV 8.45%). The August crossover was therefore an inflection, not a decisive flip — petrol and alternative fuels are now effectively at parity, trading the lead month to month, even as EV share rose to a fresh high and CNG eased. On the channel side, PV inventory rose by a further 5 days over August-end to around 43–45 days — well above FADA’s recommended 21-day benchmark, with 60% of PV dealers reporting higher stock due to upcoming festivals."

Car Junction Insights

The passenger vehicle segment in September 2026 reflected intense competition as Mahindra & Mahindra marginally dethroned Tata Motors for the #2 retail spot (57,343 vs. 57,254 units). This time it proved that aggressive SUV-led strategies continue to pay off. However, rising dealer inventories reaching 43–45 days ahead of the festive season pose a distinct margin risk if retail conversions fall short. Meanwhile, VinFast Auto India emerged as the fastest-rising brand, soaring from near-zero a year ago to 2,964 units (a 0.69% market share), signaling a rapid shift in consumer appetite toward emerging electric vehicle players.