Electric PV Sales Scale New High of 36,108 Units in September 2026

This September saw a massive demand for EV vehicles, especially for the cars. According to FADA, India’s Electric Passenger Vehicle (E-PV) market registered its highest-ever monthly retail volume of 36,108 units in September 2026. A near double growth on yearly basis, if you look at September 2025 sales and almost 54% jump on monthly basis.

This surge lifted E-PV market penetration to a fresh peak of 8.5% of all passenger vehicles sold in September, up from 7.6% in August 2026 and 5.7% in September 2025. Unlike the broader auto industry where growth was amplified by a lower base, September's E-PV performance represents a clean, absolute record fueled by genuine demand across urban and tier-2 markets.

Here’s the total EV cars sales for this September, last month (August) and September 2025:

September 2026	September 2025	August 2026	YoY Growth	MoM Growth
36,108 Units	18,559 Units	30,696 Units	94.56%	17.63%

Key OEM Performance Breakdown

(Source: FADA Research / Data collated from 1,468 of 1,469 RTOs)

The E-PV landscape saw strong across-the-board gains led by dominant domestic players and rapidly scaling new entrants:

• Tata Motors Passenger Vehicles: Retained a strong market lead with 14,791 units. Sales doubled year-on-year (+100.72% YoY) and rose 12.41% MoM, giving Tata a 40.96% market share.
• Mahindra & Mahindra: Maintained its second position with 7,780 units, achieving a solid +95.82% YoY and +20.36% MoM growth, capturing 21.55% of the total E-PV market.
• JSW MG Motor India: Held third spot with 5,242 units, growing +9.14% YoY and +13.41% MoM, translating to a 14.52% market share.
• VinFast Auto India: Emerged as the fastest-scaling player, recording 2,964 units (+34.79% MoM) to secure an impressive 8.21% market share.
• Kia India: Surged into fifth place with 1,262 units, registering massive growth of +111.04% YoY and +95.66% MoM (3.50% market share).
• Maruti Suzuki India: Recorded 1,104 units, declining 21.81% MoM for a 3.06% market share.
• BYD India: Delivered 836 units, jumping +35.93% YoY and +53.96% MoM (2.32% market share).
• Hyundai Motor India: Reached 792 units, reflecting a +52.02% YoY gain despite a slight 1.37% MoM dip (2.19% market share).
• Luxury & Niche Players: BMW India retailed 502 units (+36.04% YoY, +83.21% MoM), Tesla India retailed 291 units (+321.74% YoY, +150.86% MoM), Toyota retailed 218 units (+35.40% MoM), Mercedes-Benz retailed 125 units, Stellantis retailed 55 units, and Volvo retailed 45 units.

Car Junction's Insights

The September electric PV figures highlight a rapid diversification in buyer preference beyond traditional market leaders. We can see Tata Motors continues to command over 40% of the market, the combination of aggressive SUV line-ups from Mahindra (+95.8% YoY) and the rapid market scaling of VinFast Auto (capturing over 8% market share). This indicates that the E-PV landscape is shifting from a single-player dominance into an intensely competitive, multi-brand ecosystem. As overall penetration hits 8.5%, passenger electric vehicles are firmly establishing themselves as mainstream choices rather than fringe alternatives.