FADA PV Navratri 2026 Sales: Electric Car Sales Up 26% Over 2025 Navratri Sales

The Federation of Automobile Dealers Associations (FADA) has released provisional vehicle retail figures for the Navratri 2026 festive period. The passenger vehicle segment demonstrated solid fundamental growth when evaluated against comparable periods, registering 1,82,728 unit sales over the 10-day period running from October 11 to October 20, 2026. 

The findings highlight strong baseline demand in passenger cars and utility vehicles alongside accelerating adoption of electric mobility.

Passenger Vehicle Retail Performance & EV Trends

When evaluating passenger vehicle performance, FADA highlights that Navratri 2024 offers the most direct benchmark, as Navratri 2025 ran for 11 days and benefited from a unique GST rollout window that consolidated pent-up demand.

Category	Navratri 2026 (10 Days)	Navratri 2025 (11 Days)	YoY Growth %	Navratri 2024 (10 Days)	Growth vs Navratri 24 %
Passenger Vehicles (PV)	1,82,728	2,34,004	-21.91%	1,65,534	+10.39%
Electric Passenger Vehicles (EV PV)	12,305	9,768	+25.97%	3,252	+278.38%

Sales Analysis

• Overall PV Volume: A total of 1,82,728 passenger vehicles were retailed during the 10-day period, reflecting a 10.39% jump over the 1,65,534 units retailed in Navratri 2024.
• Electric Passenger Vehicle Momentum: Electric cars sales grew by 25.97% year-on-year to 12,305 units, up from 9,768 units in Navratri 2025. Compared to Navratri 2024 levels (3,252 units), festive EV passenger car sales have nearly quadrupled.
• Statistical Context on YoY Comparison: The 21.91% dip against Navratri 2025 is largely structural. Navratri 2025 was an 11-day festival compared to this year's 10-day window and coincided with the GST 2.0 roll-out, which generated an exceptional wave of advance purchase registrations.

Future Outlook

We anticipate that passenger vehicle demand will gain further momentum as auto retail moves directly into the peak Dhanteras-to-Diwali purchase window. The 10.39% growth over the comparable 10-day 2024 festive period indicates a strong underlying consumer sentiment. Also, the disposable income and demand for personal mobility remain strong in the Indian market.

We believe the sharp rise in Electric PV registrations (reaching over 12,300 units in just ten days) proves that electric cars are transitioning from a niche preference into a mainstream choice during key festive buying cycles. With entry-level crossovers and feature-packed SUVs driving showroom footfalls, car manufacturers and dealerships are well-positioned to convert ongoing consumer interest into strong sales figures through the end of October.

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